Solar Sales: A Complete Guide To Solar Sales

Solar Sales: A Complete Guide To Solar Sales

Solar sales, in simple terms, is the process of selling solar energy systems to businesses or consumers. The solar industry is rapidly expanding, and solar sales professionals must stay updated with the latest trends and tactics to succeed.

This blog talks about the latest trends in solar sales and shares how you can start a solar sales business and find the best deals. It also talks about how you'd pitch solar sales and the pros & cons of the business.

What are Solar Sales?

Solar sales are the sale and installation of solar systems. Solar sales can be made by a solar company, contractor, or installer. When it comes to solar sales, companies have different ways of approaching this lucrative market.

As a customer, you can opt for a solar power purchase agreement (PPA), a contract in which the customer agrees to purchase electricity generated by a solar installation from the provider over an agreed period.

A power purchase agreement allows you to lock in your energy costs and access low-cost renewable energy without investing much money upfront.

Types of Solar Sales

solar sales

-Solar leasing is a solar sales model in which you buy solar panels outright, and the company leases them to generate electricity. You pay for the solar energy credits (S-ECs) generated by those solar panels annually, and any remaining balance is due on termination of the lease agreement.

- Solar PPA is a type of solar sale in which you buy a solar system from the company, and they install and maintain it for you. You pay an upfront cost and then receive energy from the system at a fixed rate for a certain period. The downside is that you may pay more than the system can generate over its lifespan.

- Retail PPA is another type of solar sales in which you buy solar panels outright from companies, and they sell you electricity generated by them. Again, there are no hidden costs or compromises on terms and conditions like with other solar sales models.

- Solar lease / PPA hybrid is a unique form of solar sales in which you buy solar panels outright. The company leases them to you to generate electricity, with the option to purchase the system later. This model provides the benefits of both solar leasing and PPAs, making it one of the best types of solar sales available today

- Lastly, solar leasing is another form of solar sales in which companies lease rooftop panels to customers rather than selling them directly to them

How to start a Solar Sales business?

To start a solar sales business, research the right type of solar system for your business. You can choose from a solar energy kit, solar-plus energy kit, or solar panel system.

Each type of solar energy kit offers unique features and benefits. A solar energy kit is a good option for businesses that want to install solar power systems quickly and easily.

However, these kits sometimes come with only some of the necessary components, making it difficult to customize your system. A solar-plus energy kit is better for businesses that want to add solar panels and other energy-generating equipment, such as batteries or inverters, to their existing infrastructure.

Finally, a solar panel system is perfect for businesses that want clean, reliable power without extra hardware costs.

Once you've selected your type of solar system, it's time to choose a solar sales company. This will help you navigate the complicated and competitive solar market and get access to the resources and expertise needed to succeed.

Get a complete solar sales package that includes consultation, design, installation, and monitoring. This will give you everything you need to implement your solar power plant successfully.

Also, ensure a solid marketing plan, including high-quality advertising and social media campaigns. Lastly, stay organized and keep track of your progress using effective accounting and marketing tools.

What are the steps involved in Solar Sales?

man climbing steps

The steps involved in solar sales are as follows:

- A free consultation is provided to understand your needs and goals.

- A sales proposal is prepared based on your needs and goals after the consultation.

- A purchase agreement will be made if you are interested in purchasing solar systems.

- The solar system will be installed and commissioned after the purchase agreement is signed.

- You are always welcome to contact us for any questions or concerns that you may have!

How can I find the best Solar Sales deals?

- Use online resources to find the best solar sales deals.

- Ask friends, family, and colleagues for recommendations.

- Check out online directories and forums.

- Compare solar sales deals from different providers.

- Sign up for email alerts from the providers you are interested in.

- Consider factors such as price, terms, and features when purchasing.

Also, consider the solar sales models that are right for your local environment and industry in California. This will help you find solar deals that are both affordable and efficient.

How do you pitch Solar Sales?

people meeting about solar sales

To effectively pitch solar sales, you should explain the benefits of solar sales to your target audience. This

cold calling can include a discussion on the environmental and financial benefits of solar energy and how solar sales can help reduce carbon emissions and lower costs for businesses.

It would help if you also discussed the different types of solar sales available, including solar leases and power purchase agreements. These two options allow businesses to obtain solar energy at a fixed cost over a specified period, giving them the flexibility to determine their energy costs. Finally, a

solar sales consultant should share statistics and case studies that illustrate the positive effects of solar sales in your industry. By highlighting these factors, you can show your audience how solar sales benefit businesses.

Finally, offering a free consultation to answer specific questions is vital so businesses can have an informed opinion on solar sales. Using a persuasive pitch with relevant statistics and case studies, you can encourage potential customers to consider solar sales as an innovative way to power their business.

How to succeed in Solar Sales?

To succeed in solar sales, you need to understand your solar needs and keep in mind customer satisfaction. Solar sales representatives can help you with this. They can help you understand the different types of solar systems and the options available for your property.

They can also help you choose the right system based on your budget and needs. This will ensure you get a solar system that efficiently generates electricity and saves money in the long run.

However, it is important to research and compare various solar systems before deciding. Negotiating a fair price and being patient while doing so is vital. Don't let any salesperson influence you or let your guard down.

Follow up after the sale to ensure you are satisfied with the solar system and its installation.

Pros & cons of Solar Sales Business

solar panels and wind turbine

The Pros & cons of Solar Sales Business are:


Solar energy is a renewable energy source that is abundant and won't run out. It's a clean energy source, meaning it doesn't produce the greenhouse gases that many other energy sources do.

It's cost-effective, as once it's installed, solar energy can help reduce energy bills. It's a great way to promote sustainability and reduce your carbon footprint. 


Solar energy is only sometimes reliable, as it depends on the sunlight available. It can be costly to install solar panels and other solar energy equipment.

It may not be suitable for all climates, especially in areas with low levels of sunshine. It may not be easy to obtain financing for larger solar energy projects.

Bottom Line

Solar sales have become a popular investment option in recent years. Solar energy offers several benefits, including reduced energy costs, reduced greenhouse gas emissions, and reduced reliance on fossil fuels.

However, before committing to a solar sale, be sure to do your research and weigh all the pros and cons carefully. Also, contact a solar sales professional for more information and advice about this exciting investment opportunity.

Overall, solar sales are a good way to reduce energy costs while reducing environmental impact and becoming more environmentally friendly.

Frequently Asked Questions

Do Solar Salespeople make good money?

Yes, solar salespeople and reps typically make good money. The amount of money a solar salesperson can make varies depending on their experience, door-to-door service, and the area where they live.

However, a sales consultant can generally make anywhere from $40,000 to $250,000 per year, depending upon the number of solar installations.

How much do Solar Sales make?

Solar Sales can make a significant amount of money for a business owner. A typical solar sales installer can generate up to $100,000 per year. However, the key is ensuring the business is well-managed and grows rapidly.

Is Solar Sales a good career?

There is no one-size-fits-all answer to this question, as every solar sale professional may have a different career path and opportunities. However, some common career paths for solar sales professionals include sales, marketing, and project management.

In addition, depending on your skills and experience, you can work in various industries, such as energy, real estate, architecture, engineering, home improvement, or construction.

What does a Solar Salesperson do?

As part of the sales team, a solar salesperson sells solar panels and related products. They must have a good understanding of solar technology to help customers understand the benefits of solar energy.

In addition, they must interact effectively with customers, listen to their needs and educate them on solar panels and energy.

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About The Author
ritik n.
Written By
Ritik N.
Digital Marketing Specialist
Ritik N. is a Digital Marketing Specialist at Arka Energy, merging his professional prowess with a deep passion for sustainable living and solar energy. Advocating for renewable solutions, Ritik channels his expertise to promote eco-consciousness and advance the adoption of solar energy for a brighter future.
ritik n.
Reviewed By
Tushti B.
Content Writer
Tushti Bajaj is a dedicated content specialist at Arka Energy, blending her diverse background in media, research, and publications. Holding qualifications from the University of Delhi and Delhi Technological University, she brings enthusiasm and drive to her work, fueled by her passion for sustainability. With a keen eye for detail and a commitment to excellence, Tushti is dedicated to crafting engaging and informative content.

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